Creating professional videos requires experience, technical knowledge and the ability to tell a story. The market opportunities are vast when it comes to selling videography services. The hardest part might be creating a niche so you become known for producing certain types of videos. The sooner you become known in a specific niche, such as videotaping sports, family events or corporate videos, the more quickly you’ll stand out from competitors for being the go-to videographer in that market.
Evaluate Your Capabilities
The type of equipment you own, such as high-definition video cameras and prime lenses, as well as your experience using it, helps determine the types of videography projects to pursue. For instance, you need to know how to use lighting to properly illuminate and take professional video of indoor scenes, such as family parties, weddings and real estate. If you want to focus on editing videos, you need a computer, a high-definition monitor and experience using digital video-editing and rendering software.
Select Target Market
The potential target markets for your videography services include coaches and athletic directors for shooting sporting events at schools or in your community. Or, you may want to pursue consumers, such as for family events like anniversaries, birthdays and weddings. Another potential target market is business owners or marketing directors who need corporate videos on training, safety, recruiting, product promotions for YouTube or events such as sales meetings, trade shows or employee parties. Realtors are another potential target market since they need video tours of the homes they sell. If you offer just camera work or video services, approach advertising and marketing agencies that hire subcontractors to handle portions of their projects.
Pricing for videography services is typically set at a day rate or by the project, but rarely by the hour. When you propose a project fee, include time for set up, production, lighting rentals, props and editing as well as the time it takes to create the final video. Find out competitors’ prices to get a firm idea of what’s being charged in your area. In some cases, you may need to charge by the final piece, such as setting a price for each copy of the DVD you sell to parents for an amateur sporting event in which their child participated.
Promote Your Business
Ask clients to refer you to their friends, family and other companies that need videography services. Use your website, YouTube and social marketing channels to showcase the videos you’ve completed for your clients. Create a reel of your best video work to send to advertising agencies and corporate prospects. If you plan to sell DVDs of videos you take at sporting events, add an e-commerce solution to your website so all you have to do is mail the video to customers or provide access to a download site.